Let go of fear and resistance and join the movement of authentic storytelling to make a real difference in the world.
“My belief is that for small businesses, like personal brands, online podcast guesting can really be the center of your marketing if you let it – and it can also create all of the content if you will allow yourself to repurpose it, all of the content that you will ever need should you choose to be active on social media or have an email list or those types of things.” Christine McAlister
Christine McAlister is a media expert with two decades of experience in broadcasting, documentary production and online marketing. She has been featured in Inc, Business Insider, Bustle, The Huffington Post, and on over 100 podcasts, and is passionate about helping entrepreneurs attract their next clients by being top 1% podcast guests.
Christine McAlister had been in the media and storytelling industry since 1999, but it wasn’t until she was invited to be on her first podcast that she was able to embrace the medium of podcasting as a way to tell stories. She was able to overcome her fear and resistance and began to approach it as a joy. With encouragement from people in the business, Christine pivoted her whole business to helping people share their stories and work in an authentic way. She now helps people realize the power of podcasting to create instant intimacy and connection, and to build their businesses. With her values of humanity, Christine encourages people to focus on quality over quantity, do research, create tailored pitches, and remember that it’s a date and not a one night stand.
In this episode, you will learn the following:
1. How to leverage the power of podcast guesting to build your business and market yourself authentically.
2. How to use the power of storytelling to make authentic connections and create an instant intimacy.
3. How to identify clonable clients and tap into the right podcasts to find them.
Other episodes you’ll enjoy:
Angela Proffitt on productivity
Dele Kooley on career pivots
Jake Sasseville on big moves
Connect with me:
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A World of Difference is a podcast for those who are different. We have another woman on the show this week, Christine McAlister. She is passionate about helping entrepreneurs attract their next clients by being top 1% podcast guests. This week marks Women’s History Month.
Lori: Here we are recording today podcast in Women’s History Month, of all things. Having two women and podcasting still a minority. In France, it’s the opposite. Maybe we should move to France.
Sally Kohn has been in media and storytelling since 1999. She recorded her first podcast interview when she was eight and a half months pregnant. Kohn pivoted her business to helping people share their stories and their work in a really authentic way. This is why we need to hear women’s stories.
For small businesses, online podcast guesting can really be the center of your marketing if you let it. Being a podcast guest specifically can get you in front of a whole new audience. There are so many other beautiful collaborations, connections, benefits.
3 million podcasts are out there right now. I recommend going back to basics as we would in any business. Quality over quantity, getting in front of the right people. Find out what they’re listening to and then research those shows. Create a customized outreach.
Lori: Let’s talk about some of the common mistakes people make when they’re trying to land a podcast guest opportunity. She says it all starts with shifting the way that you look at it. People remember how you make them feel, and that’s just so important in business and education.
Do you have any success stories from your clients or students who’ve used podcast guesting to grow their businesses? Our clients get an average or book an average of one high ticket client per appearance. We could apply this to change.
Brene Brown grew up in a warm culture, so there’s warm cultures cold cultures. podcast is so different. It is an exchange, it is a conversation. There are some skills that you can teach people and I’m glad you’re teaching those.
Christine: Do you have any advice for somebody who’s, like you mentioned imposter syndrome? She says if there’s something that you care about enough or and or a business that you have that you’re allowing an exchange of money. We need voices out there that are not speaking right now, she says.
Christine: How can people find you and learn more about the work that you do? I have a checklist that you can use to be a great podcast guest. Everybody go get your dopamine hit by downloading this checklist. I would love to hear how this dopamine hit is making you happier all around the world.
I just love to hear the stories of women in Women’s History Month. If you have any interest at all in being a podcast guest, reach out to Christine McAlister. For only $5 a month, you can be a part of this community where we go a little deeper.
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